Millions of merchants around the world rely on Shopify. As a result, the online marketplace is getting increasingly competitive. In order to get the most out of their Shopify store, retailers need to know about SEO, how to optimize Shopify store aspects like product pages, and a range of other tips and techniques aimed to improve a business’s online performance.
When it comes to developing a successful brand, we wanted to fill in some of the voids that sellers face when it comes to optimizing a Shopify site for search engines, providing a stellar UX experience, increasing eCommerce conversion, and other important methods.
Optimizing the CSS of Your Theme
When new Shopify customers open an account, they will be presented with a pre-installed theme. As an out-of-the-box solution, the “Debut” theme helps vendors go live as quickly as possible.
Retailers have the option of continuing with this theme or switching to another one that better meets their requirements. Some merchants may wish to further customize their stores despite the large number of theme and plugin combinations that can be generated by these businesses.
It may be essential for retailers to alter the CSS code to acquire the intended effect to achieve the ideal appearance and feel for their stores.
For performance optimization and custom CSS modifications, it is highly recommended to first clone the theme before making any changes to the CSS code. Sellers can return to the original version if something goes wrong by doing this.
Because of this, it’s easy to duplicate a theme. Here’s how:
- Log in to your Shopify store
- Access the Shopify dashboard
- Click on Online Store
- After that, click on Themes
- Find your theme
- Click Duplicate from the Actions drop-down menu
To launch the source code editor, select “Edit Code” from the same drop-down menu that has been staged for the duplicate.
Open the CSS file, “theme.scss.liquid,” inside the “Assets” folder in the “Assets” directory. It is possible that this file does not exist, in which case you should hunt for a comparable file with the title of “scss” or “CSS”.
Merchants have complete control over the appearance and layout of their site from this point on. Many businesses aren’t prepared to handle such a responsibility, though.
Shopify’s wide partner network makes it possible for sellers who aren’t familiar with coding languages to find a qualified professional to assist them. To get started, it’s a good idea to have a plan in place for hiring a certified developer.
Make Your Shopify Store SEO-Friendly
For every eCommerce business hoping to be successful online, search engine optimization (SEO) is a critical issue. There are a number of things to keep in mind while optimizing a Shopify store for search engines:
Structure of the Website
A website’s organization is critical for both user experience and search engine performance. SEO relies heavily on user experience, after all.
An increase in time spent on a site and conversions can both be attributed to a user’s ability to simply find what they’re looking for on a website.
A simple site layout is the best approach to speed navigation and removes obstacles that impede conversions. Ensuring a more efficient crawl and ranking process is another benefit of streamlining the site’s architecture.
Pro-Tip
The following is an example of a search- and user-friendly structure:
Product Page > Category Page > Sub-Category Page
With this site architecture, products are only a few clicks away from the homepage and can be easily browsed.
Pay attention to Shopify’s load time
UX and SEO are intertwined, as was previously stated. As a result, optimizing Shopify stores relies heavily on creating an exceptional in-store experience.
Ecommerce sites’ performance must be optimized to provide their customers with the best possible service. Slow sites lose visitors quickly, thus it doesn’t matter how the user feels when they arrive at the site.
Product Pages Optimization
Product pages are essential to the success of any online store. Because of this, it is important to learn how to improve product pages in order to enhance conversions.
Certain elements must be present on the page in order to produce item listings that convert (and, thus, rank well). Components like these include:
- High-resolution photographs
- A product description that stands out from the others.
- Feedback from clients
- Products that share a similar theme
- The information your customer needs to know, such as sizing, materials, return policies, and more.
Install Quality Shopify Apps to Boost Sales Potentials
Not only does Shopify make it simple to sell products online, but it also offers the features that online shops require most to be successful in the eCommerce space. If you are looking for a means to increase your sales, which is something we know you are always doing, the best Shopify applications are a resource that can be of great help to you.
You can find it difficult to explore the vast app store and test more than 2,000 apps in order to locate the finest ones for your online store. Nevertheless, we have compiled a list of some of the most excellent Shopify applications that make your eCommerce site more optimized for sales.
- Currency Converter Ultimate [Editor’s Choice]
- Countdown Timer Ultimate
- Urgency Pack Ultimate
- Cart Button Animator Ultimate
- Free Shipping Bar Ultimate
Those apps are handpicked by us because the KilaTech team is the creators behind those incredible Shopify applications. 🙂
Send Emails to Customers Who Abandoned Their Carts
For online sales success, cart abandonment rates must be reduced. Retailers need to know how to entice customers to return to their site after they’ve abandoned their carts, given that 70% of shoppers do so.
Consumers abandon their carts for a number of reasons, and it’s important to understand why. Regardless of the cause, sending abandoned cart emails is a great approach to entice customers to return to your site and make a purchase.
According to cart abandonment email data, the following is a fact:
- Nearly half of the people who receive cart abandonment emails open them.
- Emails that are opened yield a click-through rate of 21%, and 50% of those who click through end up making a purchase.
- There are numerous free and paid apps available for Shopify users that want to reduce cart abandonment rates. Such as here.
It’s important to remember that sending cart abandonment emails is an important part of Shopify optimization.