Do you notice that clients in your Shopify store frequently abandon their shopping carts? The encouraging thing is that you are not the only one. We have provided you with a helpful article that will lower the number of abandoned cart sessions in your Shopify eCommerce store.
In the past ten years, web firms have carried out hundreds of research, and the results of the vast majority of these studies estimate the average cart abandonment rate somewhere between 60% and 80%. This indicates that fewer than forty percent of the buyers who put one of your products into their basket will really end up purchasing that product.
Although it may not be able to avoid losing any transactions at the final hurdle, decreasing the rate at which customers abandon their shopping carts on Shopify is an inexpensive and effective approach to increase your revenues.
Optimize Your Shopify Store’s Checkout Procedure
When you have a high cart abandonment rate, the first thing to look at is the checkout process itself. The first thing you should do is figure out where and why your customers leave the checkout process. These recommendations will help you diagnose and improve your checkout process to reduce cart abandonment.
Even before your customer has reached the shopping cart, then checkout process has already begun. Ecommerce sites should have easy-to-use navigation that directs customers to product pages that are both comprehensive and easy to understand.
An image; price; description; purchase button; and a checkout page that includes all the goods in the cart along with payment and shipping choices are all that are necessary.
A “real-world” representation of the product’s appearance should be provided to your customers at the very least through the use of one clear image. When possible, add a video demonstration of how your product works.
Describe the product in detail, focusing on the features that are most important to potential buyers. Don’t forget to provide details like how the cookware is made, what temperature it can withstand in a microwave, and whether or not the item can be washed.
When a person is confident with a product, they are more likely to buy it.
Ensure the safety and compliance of your website.
The first step is to ensure that your entire website is protected by a valid SSL certificate and that it complies with all applicable privacy laws. It’s critical to create trust with your potential customers as security and privacy are top issues for online buyers. The fact that Shopify provides a free SSL certificate and that all major browsers advise consumers against visiting unencrypted websites makes a valid SSL certificate a must for every page on your site.
Your site must be GDPR compliant if you sell to customers in the European Union. Your website must be CCPA compliant if you want to sell to residents of California. Shopify provides recommendations and resources to assist implement the relevant regulations. There are a variety of other consent management options out there.
Incentivize Customers Who Register for an Account.
Make it possible for a consumer to make a purchase as a guest, but provide a discount if they sign up for an account as an alternative (such as 10 percent off of a future order). Convince them that, while they can choose to check out as a guest, creating an account is simple and will save them time the next time they shop.
When a customer registers for an account, you get their email address, which means you may start a dialogue with them and establish a connection (another way to reduce shopping cart abandonment).
In addition, returning customers will be able to personalize their shopping experience by having access to past orders and order status, as well as product recommendations based on previous purchases, and saved preferred payment methods for faster future purchases.
Allow visitors to pay at the register.
Cart abandonment can be caused by the need to log in to an account. For customers who don’t want or aren’t able to create a customer account, it’s important to have a guest checkout option available for them. In Shopify, customers can choose from “mandatory, optional, or disabled” settings. In general, it’s recommended to select the “optional” option.
Transparency in shipping costs is essential.
No one enjoys unpleasant surprises, and this is especially true when shopping online. Indeed, this is a common reason for customers to abandon their carts. Even with a minimum purchase threshold, free shipping is the greatest option if you can afford it. Otherwise, flat-rate delivery is the second-best option. Let them know in advance if you’ll be charging a variable delivery fee. Shopify includes a comprehensive shipping calculator that takes into account the weight of the package, the shipping service, and the final destination. The cost of shipping will be computed at the time of purchase.
Make sure your delivery policy is clearly stated on your website. Free templates are available under the legal part of your Shopify app’s settings menu. They should be sanitized and checked for errors. To be on the safe side, get it reviewed by an attorney.
Use Currency Converter Ultimate to make sure your shopper is getting the best possible shopping experience by showing all prices in their native currency along with the multi-currency checkout.