When it comes to advertising and bringing awareness to your company, e-commerce marketing methods play a very significant part. You need to know how to differentiate yourself from the other millions of sellers on Shopify to be successful. We brought you this article with the great places to advertise your Shopify store. Let’s get started!
1. Google Shopping Ads (Google AdWords)
One of the most popular methods of advertising a Shopify store for new business owners is through Google Shopping campaigns (also known as Google AdWords). It is possible to generate some traffic and promote your Shopify business in Google search results with a $50 expenditure.
Your Shopify store’s marketing plan will benefit greatly from Google’s enormous reach. In order to get the most out of this, you will need to brush up on your knowledge of keywords and campaign tracking.
Ad campaigns on Google are effective because of the following reasons:
There are two critical factors to consider when deciding whether or not to use Google Ads to advertise a Shopify store: the availability of an audience and the traffic.
If consumers are looking for your products on Google, your Google ads will be effective. Using the Google Ads account, you can see how many individuals are searching for a given keyword. The volume of keywords you should use should be at least 100 words in length.
If you’re already getting visitors to your Shopify store, you might want to experiment with Google remarketing advertisements (a specific form of ad). As a result, customers will see advertisements for things that they previously viewed on your website but did not purchase.
Marketing your Shopify store with Google AdWords in 3 Steps:
- Get a free Google Advertisements account
- Create product listings with features and prices.
- Set up audiences and times for your ads to be shown.
Pro Tip #1:
You can save money by creating a daily budget of around $10 each day. Your Shopify business can still attract a large number of potential customers even at this low price point.
If your customers are more interested in product research than in making an impulse purchase, Shopify’s store owner forums suggest experimenting with Google AdWords.
2. Social Media Influencers
Your online store’s promotion can be difficult to get started. When you have a small following, blogging and updating your social media accounts can feel worthless.
‘Influencers,’ in this context, refer to people or websites with a significant internet following. With just one tweet or Instagram post, you may instantly start building a following of people interested in your brand and its products.
3. Email Marketing
The best technique to convince customers to buy again and again is through email marketing. Remember, your most loyal clients are those who subscribe to your email list. They’re the most likely customers to make a purchase from you because of this.
As soon as someone makes a purchase, start gathering email addresses. Add a signup form to your website to capture any clients who aren’t yet ready to purchase from you.
4. Facebook and Instagram
All Shopify business owners should have a Facebook page. Don’t underestimate the platform’s ability to target customers. In addition to allowing you to specify the region and demographics of your target market, its advertising platform allows you to tailor your target market’s interests as well. Your website will receive more targeted visitors as a result of this.
Usually, we propose a social media presence that covers all platforms. In the beginning, focus all of your attention on Instagram to get the most out of it.
This because? The reason for this is that Instagram users are far more interested, involved, and receptive to brand messages than Facebook users are.
Overexposure to advertising on Facebook has reached a critical stage. You can’t reach your complete audience without paying for it with their algorithm.
You may also use a ‘purchase now’ button next to each post on Instagram, which allows you to get in front of a wider audience. Shop owners that operate their businesses online will find this to be ideal
Pro Tip #2:
Try Shopify Currency Converter Ultimate to enable multi-currency checkout that enables your hard-earned visitors (yes, your potential customers) to purchase your products with their local currency, just within a matter of seconds!
5. Your Own SEO Optimized Blog
You should give some thought to generating content if you are serious about increasing the amount of organic traffic that visits your Shopify business. One of the most effective strategies to generate orders at reduced costs over the long term is to start and maintain a blog, which can draw a lot of visitors from Google.
A blog hosted on Shopify is a fantastic option to consider if your customers search for your products using Google. It is possible to improve your rankings, raise awareness of your Shopify store, and establish a reputation as a competent brand through the use of content.
How to advertise a Shopify store using blog content:
Which difficulties, errands, or issues do your consumers face that your products aid them with? The response to this inquiry will provide you with subject-matter for articles. Always remember to be helpful, concise, and to use words that people will look for when they are searching for your products.