If you’re selling online, it’s important to have a strong website that converts visitors into buyers. But if your site isn’t converting traffic and sales, what can you do to improve? Many experts advise that an effective e-commerce store has four main pillars: trust, scarcity (or limited availability), value proposition (what products are offered on the site), and metrics like conversion rates. In this article, we’ll look at why these factors matter so much in building an online store and how they affect conversion rates—something that affects every aspect of your business from revenue generation to customer satisfaction.
Does your website have a countdown timer?
A countdown timer is a great way to drive more sales. It’s simple, but it works! Create your sales page and add the countdown timer. KILATECH Apps provides one of the most popular Shopify countdown timers out there. Installing the Countdown Timer Ultimate on your Shopify store will allow your customers to complete their purchases more quickly while also increasing your overall number of sales. There is a Vast Selection from Which to Pick!
Is there trust in your site?
Trust is important for any business and it’s even more so on the web. If you’re not able to build trust with your potential customers, they won’t be able to purchase from your store.
- Social proof: The more people who are talking about a product or service, the more likely they are to buy it. This means that if there are thousands of people using something in real life (like an app or gym membership), then it will also have social proof around it online as well.*
- Testimonials: These are an easy way to get started building trust with potential buyers by providing endorsements from past customers who have used similar products before.*
- Reviews: Make sure that reviews appear on all pages related to each item so as many people as possible see them!
Social proof is a psychological trigger that makes people trust your store. It’s also used to build trust and confidence in your store, especially when it comes to eCommerce businesses where you’re trying to convince someone else to buy from you.
Social proof can be real or perceived:
- Real social proof comes from reviews of other people who have bought from you (and returned the item). This kind of testimonial helps show how many others have been satisfied with their experience using this product or service.
- Perceived social proof comes from testimonials or endorsements made by other influencers in their industry; these are typically written reviews on blogs, forums, or social media channels that thousands of people follow regularly so they know what’s popular among peers in similar industries/niches before making any purchases themselves.
What’s the value proposition of your store?
The value proposition of your store is a statement that describes the benefits and features of your product or service. If you’re selling a physical product, it might be something like “This shirt is made from 100% cotton” or “We’re an ethical company that cares about its employees and the environment.”
The value proposition for an e-commerce business can be more complicated because there are so many different elements to consider: price point, shipping options, payment methods (including gift cards), return policies…and on and on! But one thing that’s important to remember is that every single feature in your product has a cost associated with it—in other words: every feature costs money in some way or another. This means no matter how great your product may be at doing exactly what it needs to do (e.g., making shirts!) it won’t get very far unless people see value in paying for those costs upfront instead of paying later when they might not need those services anymore!
Do you have stats or reviews?
You should definitely have stats, and you should also consider getting reviews. Stats are the gold standard for eCommerce businesses; they show how many people have bought something from your store, where they live, and what country they live in. Reviews are important because they let customers know that other people like what you offer too.
Can people get to know you or your team?
You can also make it easier for people to get to know you or your team.
- Describe the benefits of getting to know you or your team.
- How do you make it easy for people to contact you or your team?
- How do you make it easy for people to find out more about what’s happening with the business, from product launches through sales events and beyond?
Do you have guarantees and policies on your site?
It’s important to provide a guarantee and policy on your site. This will help you with customer support and ensure that they are happy with their purchase.
This can include:
- A money-back guarantee, which means that if they aren’t satisfied with their order, they can return it for a full refund within 7 days of receiving it (or 14 days if sent internationally). This shows confidence in your business by reassuring potential customers that you stand behind what you say and sell.
- A warranty or lifetime guarantee for certain products even if bought used or second hand so long as there isn’t physical damage caused by wear/tear over time (e.g., screen breakage). The best way to do this is through Amazon sellers account where sellers have access to all orders made through them during the same account period even though different retailers may sell used items under different names/accounts etc until such time when they receive enough negative feedback from customers who were not satisfied after receiving damaged goods from other sellers who had sold them before being removed from inventory due to poor quality control practices leading up until now.
Do you have good copywriting content and language that builds trust on every page of your site?
You can have the best product, the best service, and even a great website. But if your copywriting is not up to par, it will be impossible to convert users into buyers.
The quality of your copywriting needs to improve so that people trust what they read on your site. When they read through an article or blog post they want to know that they’re getting all the information they need in an easily digestible way, with no confusion or frustration along the way (and this applies whether someone is reading the content online or offline).
You must address all these issues before you can reap the rewards of a successful online store.
Before you can reap the rewards of a successful online store, you must address all these issues.
It’s important to remember that there are many things that can go wrong with your store and that is why it is crucial for you to address all these issues before they cause any damage to your business.