Complex eCommerce marketing tips can be appealing, but you may get more headaches than customers.
You’ve come to the correct place if you’re looking for ways to speed up your income growth. Over 600,000 eCommerce firms working with us have taught us that even the smallest changes to your Shopify site may have a major impact on revenue.
Your Shopify store may always benefit from a few simple tweaks, whether you’ve just launched your brand or you’ve made millions in sales in the past.
We brought easy 5 Shopify tricks and tips in this article that can help you build your audience and sales without adding any additional work.
Tip 1: Insert a popup greeting user’s arrival/ exit on your website.
First-time visitors to your website may not have any immediate plans to make a purchase, but a welcome popup makes it more appealing for them to do so and welcomes them to join your audience. This allows you to market to them in the future, even after they have left your website.
This offer, which “pops up” when a visitor appears on your website and may be claimed in exchange for the visitor’s email address, phone number, or both, is exactly what the name of the feature implies (more on this later).
A button that says “Shop Now” or “Buy Now” makes it easier to buy something right now. Using this button, you can direct website users to a group of products or a particular item that you wish to promote more.
It is easier for customers to make an “impulse buy” when there is a buy button available. In other words, you want to make it as easy as possible for someone who discovers your brand on Instagram to convert from “I like this” to “I’m buying this.”
Tip 3: Set up a reminder for abandoned shopping carts
According to a study by the Baymard Institute, about 70 percent of online shopping carts are abandoned. Fewer than a quarter of those who add items to their shopping basket ultimately make a purchase. That’s a significant sum of money that’s been overlooked.
Abandoned cart reminders can help you reclaim some of the money you would have lost if you hadn’t implemented them.
In the background of your Shopify site, pop-ups, emails, and texts reminding customers to complete their purchases are constantly being sent. All you have to do is pick a time and make an offer and that’s all there is to it. The remainder is taken care of by the system.
After a customer has left your site, you can send a follow-up email to remind them about their purchase. Send a second email with a coupon for free shipping if the first one doesn’t do the trick for you.
Tip 4: Create a free shipping bar
If you have a Shopify store, you can use a free shipping bar to display the minimum order value required to qualify for free shipping.
Making your free shipping bar improves the purchasing experience for your customers while still being quick and easy to implement (and adds a sense of urgency that helps boost AOV).
A free shipping bar takes into account the contents of a shopper’s basket and is updated in real-time. This free shipping bar shows shoppers how close they are to qualifying for free delivery when they are checking out.
So, if you set the bar at $25 and someone adds an item worth $10 to their shopping cart, you’ll see a message that says, “You’re $15 away from free delivery!”
Tip 5: Include testimonials/ reviews from previous buyers on your product pages.
According to a’ research, around ninety-three percent of shoppers check reviews before making a purchase. When customers shop online, they can’t try out things in person, so they look for social proof to help them make purchasing decisions.
Rather than forcing customers to search in other places for reviews (which could result in lost sales), you could include them on the product pages that are hosted on Shopify.
Pro Tip:
Use Currency Converter Ultimate to make sure your shopper is getting the best possible shopping experience by showing all prices in their native currency along with the multi-currency checkout.